I grew up around startups and got curious about why some products click and others don't.
These projects are my attempt to explore those questions through research, analytics, experimentation, and building.
5 projects ↓
Operators weren't struggling with delays. They were struggling with uncertainty.
Cold-called transport operators across Hyderabad and Bangalore and discovered a hidden operational cost nobody had named.
Seniors weren't struggling with usability. They were struggling with trust.
Redesigned navigation experience for seniors to reduce uncertainty and build confidence at every step.
The product wasn't finished when it shipped. That's when the real work started.
Built and launched a live AI mind mapping product, instrumented it with Mixpanel from day one, diagnosed activation failures, and improved signup conversion from 14% to 32% without adding a single new feature.
What looked like one funnel turned out to be two. Neither explained the conversion problem.
Analyzed 50,000 users across NoBroker's rental journey, uncovered a hidden split between two signup paths, and traced the real cause of drop-off to a gradual erosion of user trust.
What does retention mean for a product you only need three times a month?
Investigated why traditional retention metrics fail for job-based products and designed an audience-pull framework to drive creator return.
Products and platforms I've worked with across research, analytics, design, and building.
Whether it's a PM role, a project collaboration, or just a conversation about products — my inbox is open.
rishikajonna@gmail.com